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Kaohsiung City's Chinese New Year Supply Avenue Sanfong Jong Street / 高雄市年貨大街 三鳳中街
Kaohsiung City's Chinese New Year Supply Avenue Sanfong Jong Street
◎Text by Fang-Ju Lin ◎Photos by Chung-Hui Pao高雄市年貨大街三鳳中街

 If you want to experience the festive atmosphere of Chinese New Year, Sanfong Jong Street in Kaohsiung City is the place to go. Sanfong Jong Street has recently undergone a space make-over and has a brand new look. Around the Chinese New Year time, it attracts many people to shop for New Year supplies such as sun-dried food, candies, biscuits, etc. Many of the shops here have been running for decades. The friendliness these shops offer thickens the festive atmosphere indeed.

 Sanfong Jong Street is not far from Kaohsiung Railway Station. It has been the wholesale centre of groceries since the Japanese Era. The main business of the street is the wholesale and retailing of groceries, including farm produce, seafood products, games, and Chinese herbal medicines. In line with the transformation of consumption style, the shops here also offer goods such as imported confectionary, herbal teas and thousands of other products. When Chinese New Year draws near, every year people rush to Sanfong Jong Street for their New Year supplies.

 Sanfong Jong Street got its name from the Sanfong Temple nearby. There are more than one hundred shops on the street with more than half of them in business for more than two generations. After the renovations, Sanfong Jong Street has broken free from the image of a stereotypical traditional New Year supplies street to a beautiful granitic street in baroque style. The whole street is sheltered with canopies, so the shoppers do not have to worry about getting wet when it rains.

 Sanfong Jong Street is about 400 meters long. The shops here mainly sell groceries and food products, such as dried farm and seafood produce, grains, snacks, dried mushrooms, Chinese herbal medicines, confectionary, dried fruits, tea leaves, etc. The wholesale displays of huge bags of goods really stir up the spirit of the New Year celebration.

Sanfong Jong Street is still the biggest wholesale centre of groceries in Kaohsiung City. The successful renovation of the street brings new business opportunities to this area. The main customers who shop on this street are people who are in the catering and restaurant business, and retailers for groceries. In Cing Dynasty time, there were nine major market streets in Kaohsiung, now Sanfong Jong Street is the only one remaining.

 In 2000, Sanfong Jong Street was officially accredited by the Department of Commerce, Ministry of Economic Affairs as the Demo Avenue for the renovated commercial zones. The Department of Commerce, Ministry of Economic Affairs guided the old stores in Sanfong Jong Street with the help of expertise and strengthened their business roots. They have renovated the whole area and paved the street with beautiful granite to spruce up the image of the integrated commercial areas. Sanfong Jong Street was transformed into a commercial zone equipped with both cultural charm and tourism value.

 There are a lot of famous shops that have been around for decades on this street. For example, the New Jengfong Store located at No.12; its best selling items are dried shredded pork, tapioca balls, biscuits, and dried fruits. The owner remembers that the shop was already in business during his grandfather's generation. The busiest times during the day is 10-11 o'clock in the morning and 3 in the afternoon.

 Another famous shop is called Jiafu Store at No.108. It opened in 1977. It sells groceries such as dried mushrooms, green beans, and red beans. The best selling item in the shop is dried mushrooms.  

 As for Hejeng Store at No. 88, the best selling items are bean paste cakes and sweet potatoes. Apart from candies, biscuits, and dried watermelon seeds, it also sells some traditional Taiwanese toys like drawing games. The Dahsing Boutiques' top selling items are candies and imported food. The shop is modernly decorated; however, it is an old store which was established in 1972. It mainly sells bathroom essentials, essential oils, skincare products, green products, aromatherapy lines, and imported food. During the New Year period, shoppers come here for sweets and food products.

高雄市年貨大街 三鳳中街
◎文/林秀麗 ◎攝影/鮑忠暉

 想感受傳統農曆春節的年味?經過空間改造後的高雄市三鳳中街,農曆春節前後吸引許多民眾前往逛街採買南北貨、糖果、餅乾等年貨,老店舖的人情味充滿濃濃的傳統過節氣氛。

 鄰近高雄火車站不遠的三鳳中街,日據時代就形成南北貨大宗買賣集散地,主要以南北雜貨批發零售為主,還有農產、海產、山產、中藥等,近年來更增加了進口食品、花草茶迎合時代潮流,商品種類多達數千種,每到農曆年節到來,往往吸引人潮選購年貨。

 三鳳中街因「三鳳宮」而得名,上百家店家多半經營一、二代以上,整修後的三鳳中街,突破早期年貨大街給人老舊的印象,改以巴洛克式建築、整齊劃一的花崗岩街道,整條街搭起遮雨棚,讓消費者採購商品不必擔心淋雨。

 長約四百公尺的三鳳中街,店家以南北貨、食品業為主,販售包含海、陸乾貨、雜糧及零食,香菇、鮑魚、中藥材以及餅乾、乾果、蜜餞、茶葉等,大袋大袋的陳列方式更增年節熱鬧氣氛。

 三鳳中街至今仍是高雄市最大的南北貨批發中心,商圈重新改造成功,為傳統行業生存帶來新契機。平日的主要顧客,為外燴辦桌、餐館和雜貨零售商,是清朝時代的高雄所屬九大市街中,僅存的古市街。

 民國89年,三鳳中街獲經濟部商業司評為商圈再造輔導示範街道,藉由專業輔導強化老街店家的經營體制,改善街區空間,街道舖上漂亮的花崗岩,塑造整體的商圈形象,成為兼具文化傳承與觀光價值的商業街區。

 中街的知名老舖,如112號的「新振豐行」,販賣的熱門商品有肉鬆、粉圓、餅乾、蜜餞,老闆只知道在阿公那一代就已開業,一天中最忙碌的時段在上午10時至11時以及下午3時的時段。

 108號的「佳富行」,民國六十六年開業,販售的貨品有香菇、綠豆、紅豆等南北雜貨,熱門品以香菇類最大宗。

 88號的「和珍行」以綠豆糕、地瓜最熱門,除了糖果、餅乾、瓜子,還有懷舊風味的洞洞樂等古早味童玩。62號的「大新精品行」熱門商品有糖果、進口食品,店面很有現代感,但其實早於民國六十一年就開業,主要販售沐浴、精油、保養品、環保商品、芳香系列及進口食品,過年期間客人都以買糖果食品為主。

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