Rock Band May Day Promotes Kaohsiung in Hong Kong／五月天赴香港行銷 高雄美食打頭陣
Rock Band May Day Promotes Kaohsiung in Hong Kong
◎English translation Lin Yi-chun
◎Photos by Jhuang Yi-chang, Pao Chun-hui
Over the last few years Kaohsiung's tourism has steadily increased. People come to enjoy its culture, music, food and international events. With over 80 direct flights a week from Hong Kong, it has also become a popular getaway for Hong Kong residents. In 2012, Kaohsiung saw a 20% increase in tourism to over a million visitors. With 300 days of sunshine a year and an average temperature of 24C, Kaohsiung is just what travellers are looking for. Kaohsiung City Government plans to increase its marketing and anticipates visitors from Hong Kong will continue to increase. They also believe tourism will boost the local economy and the city's hospitality industries.
In June 2013, Asian iconic band May Day and Kaohsiung's Deputy Mayor Li Yung-te, went to Hong Kong to promote Kaohsiung's famous fruit delicacies. They held a press conference and made Kaohsiung's famous shaved ice treat "Hai Zhi Bing" (Ocean Ice). They also discussed the best things to do and where to enjoy Kaohsiung's best delicacies. It was also a great opportunity to promote the 2013 Asia Pacific Cities Summit (APCS) which will be held in Kaohsiung in September.
Rock band May Day will be headlining at Glory Pier, for the "APCS Kaohsiung Night" on September 10th. They admit they too have fallen in love with Kaohsiung's charm. "There are ten thousand reasons to visit Kaohsiung," Vocalist Ashin told the people in Hong Kong. He is also looking forward to the "APCS Kaohsiung Night" and is excited to be playing in front of thousands of visitors from approximately a hundred cities. "We hope to give them a memorable time in vibrant Kaohsiung."
For people looking to enjoy Kaohsiung's cuisine, May Day's Bass Guitarist Masa recommends the food guide. "It is Greater Kaohsiung's most complete Gourmet Guidebook!" he exclaims. "The wonderful food makes people not want to leave", adds vocalist Ashin who tried three stalls in just one of his breaks, while working on a film in Kaohsiung. "The Gourmet Guidebook is so comprehensive a person would need at least half a year to try all the delicacies. Kaohsiung is a great place to enjoy gourmet food!”
During APCS 2013 business leaders, heads of governments, experts and scholars will meet in Kaohsiung. They will come from cities all over Asia Pacific, to discuss issues such as business, the environment and culture. There will also be a summit on strategic urban governance. It is a great opportunity for Kaohsiung to network and partner with other cities in the region. The event allows for cities to come together, share common interests and exchange initiatives on sustainable development.
五月天赴香港行銷 高雄美食打頭陣
◎文／盧怡如
◎攝影／莊宜昌、鮑忠暉
高雄魅力，連亞洲天團「五月天」都深深著迷！主唱阿信形容，「有著一萬個去高雄的藉口」。今(2013)年6月，五月天和高雄市副市長李永得 帶著高雄特產水果到香港召開記者會，並聯手調配巨大的高雄消暑聖品「海之冰」，向香港和中國大陸的朋友推薦高雄好吃、好玩的「內行玩家行程」。
高雄9月將舉辦2013亞太城市高峰會，除了邀請大家共襄盛舉，也迫不急待宣布一個令歌迷振奮的消息：五月天將於9月10日在光榮碼頭的「APCS高雄之夜」壓軸演出！阿信說，「亞太城市高峰會將有百大城市、千名貴賓蒞臨高雄，我們很期待在『高雄之夜』的演出，希望大家跟我們一樣，能在高雄這個充滿活力的城市留下難忘的回憶。」
五月天也強力推薦剛上市的「大高雄美食攻略完全制霸」美食書。貝斯手瑪莎興奮地說，高雄小吃美食最讓人流連忘返；阿信補充，拿到書後忍不住利用到高雄拍片的空檔，立即找了三家小吃品嚐，他強力推薦：「這本書太完整強大了，全部吃完至少要在高雄待半年，歡迎所有人到高雄品嚐美食！」
近年高雄以文創、音樂、飲食及國際活動吸引許多國內外遊客，也因為香港直飛高雄航班每週超過80個以上，飛行時間僅70分鐘，成為港人熱門短線旅遊聖地之一。李永得說，「去年高雄觀光人次增加近一百萬人次，成長達兩成，加上一年日照時間長達300天，年平均溫24度，氣候宜人，非常適合觀光旅遊 。」高市府預計這波行銷將吸引更多香港遊客來到高雄，同時帶動食宿、購物等周邊觀光產值。
亞太城市高峰會是政府首長、商界領袖、專家學者以及青年專業人士引領企盼的盛事，高雄將匯集亞太城市的政治、經濟、環境、文化等議題趨勢，從城市治理策略思考，尋求國家與市民的共同利益與永續發展之道。