Croter: Kaohsiung's Passionate Illustrator／捍衛內心真誠的自己─洪添賢Croter
Croter: Kaohsiung's Passionate Illustrator
◎English translation: Hou Ya-ting ◎Photos courtesy of Croter
Well known illustrator Croter jokes that he was not the most talented student in painting class, but he did really enjoy painting when he was at school. Although his first full time design job did not require illustration skills, he still figured out a way to incorporate his designs. Fortunately, with the emergence of internet advertising, demand for illustrations also increased. This created more opportunities for illustrators. Croter appreciates the training he had in meeting versatile demands from clients, which benefited him tremendously in allowing him to apply many different styles of artistic expression. As he began to express his illustrative works more freely, he began to combine several painting styles.
He began thinking about how to greater develop his own unique design style. He then received a relocation subsidy from Kaohsiung City Government and since it was his wife's home town, they decided to move from their home in Taipei to Kaohsiung. This marked the true beginning of his professional career. In Kaohsiung, he would meticulously select clients based on the development of his own style. Croter stresses the importance of illustrators, seizing as many opportunities as possible, in order to demonstrate one's own unique design style, which will hopefully lead to a significant client base. He believes if an illustrator works with clients who highly respect their particular style of design, they will enjoy greater creativity and a more significant collaboration.
In 2008, after relocating to Kaohsiung, Croter held his first exhibition at the Cultural Center. He has also worked with Kaohsiung City Government's Cultural Bureau in order to illustrate the "Stories of Kaohsiung" project. Sometimes he holds workshops in order to pass his knowledge and technique down to the younger generation.
Croter feels living in Kaohsiung is less stressful than living in Taipei. He believes this is crucial in order to focus on and develop his work. Shorter working hours allow for him to get out and explore Kaohsiung. Despite the fact he was raised in Taipei and did all his schooling there, he feels more familiar with Kaohsiung than Taipei. Some of his earliest works were of promoting many of Kaohsiung's attractions. The Cultural Bureau of Kaohsiung City Government requested him to present Kaohsiung's scenery and residents through metaphor, legend and his own illustrative technique. He combined his own bold technique with a focus on the region in order to showcase the city and its history. Kaohsiung is glad to have Croter promoting the city through his animated illustrations.