A Classic Light Snack: Prepared Shredded Squid／經典零食 魷魚絲
A Classic Light Snack: Prepared Shredded Squid
◎English translation: Tan Shu-jyun
◎Photos by Lin Yu-hung
Taiwan's snack-food industry is highly competitive. Snack manufacturers and suppliers have to keep up with constantly changing palates by offering new and exciting ingredients, recipes and flavors. Because consumers are fickle, few snack products stand the test of time. However, Jane Jane Prepared Shredded Squid (J.J. Shredded Squid), launched by Shin Ho Sing Ocean Enterprise (SHS Enterprise) 36 years ago, has become a household name. Its enduring popularity has made it a classic Taiwanese snack food.
SHS Enterprise, a deep-sea pelagic fishing company, entered the squid-processing market with the launch of its Jane Jane brand in 1979. Its mission was to find multiple ways to make good use of every part of a squid. As Taiwan's first dried-squid processing plant, SHS Enterprise imported processing equipment which it then used to fine tune its dried shredded squid recipe until the perfect flavor was found.
A series of products have been launched under the Jane Jane brand. These snacks have been popular in various parts of Asia, and as Asians have migrated to different parts of the world, Jane Jane Prepared Shredded Squid has also made its way into overseas markets. It can be found in the Asian American supermarket chain 99 Ranch Market, and even in Iceland and Sweden. Jane Jane has also developed multiple frozen aquatic products such as squid fillets and calamari rings, and these have been sold abroad for over two decades.
Making delicious dried shredded squid requires premium fresh squid and complex processing. However, not all squid are born equal. Giant Squid has white flesh and a spongy texture, so it is perfect for dried shredded products. Illex Squid, however, tastes chewier and is more suitable for processing into dried squid fillet products. The skin of the latter is rich in collagen, and this helps maintain the natural flavor and texture.
Mr. Ho Jong-bao, general manager of SHS Enterprise, says that because the snack-food market is extremely competitive, it is very important for the company to stay innovative and keep up with trends.
With 36 years experience processing dried shredded squid, Jane Jane has proven its extraordinary ability to control quality. The company carefully monitors the interactions among microbes, additives and moisture content in order to find perfect recipe. Such high standards safeguard both quality and food safety. SHS Enterprise's dedication to high quality ingredients, strict hygiene requirements and new product launches every year or two are the reasons why the brand has kept up with its Japanese competitors.
此外，珍珍還開發魷魚排、花枝圈等魷魚冷凍水產品 ，外銷歐美、加拿大已有20 多年之久。