FLOMO’S Legendary Environmentally Friendly Erasers／FLOMO 環保無毒橡皮擦的金磚傳奇
FLOMO’S Legendary Environmentally Friendly Erasers
◎English translation: Wendy Wei Chang
In 1971, FLOMO, a Taiwanese stationary company, was established. Mr. Sen Kun-jhao, the company's President, has been very successful in developing overseas markets. He leads the company in maintaining advanced manufacturing capabilities, product development and strict quality control. The company's signature products include environmentally friendly erasers which are free of PVCs and plasticizers, yet very effective in removing pencil marks. They are currently sold in Japan, China, Indonesia, the United States, the United Kingdom, Europe and Israel.
FLOMO offers a variety of stationery products and customizes its offerings in order to fit the various needs of the particular countries it does business with. The PVC-free, environmentally friendly erasers are very popular in the Japanese market, whereas in China, the market calls for multifunctional pencil boxes, markers, and backpacks. The European market also calls for both the PVC-free erasers and multifunctional pencil boxes, whereas in the United States, top selling items include festival decorations.
One of the reasons FLOMO has become so successful in reaching such a varied international market is because of the great attention it pays to its research and development. In Japan and Europe, the President learned about the countries' strict safety policies and details such as Japan's 10 year ban on materials such as PVCs and plasticizers. At that time, Taiwan did not have these types of regulations in place. Consequently, FLOMO began to research a formula to produce PVC-free erasers and introduced PVC-free erasers to the market in 2008. As a result, people in Taiwan can now use plasticizer-free erasers that are made in Taiwan. Now eraser crumbs do not pollute the environment when garbage is incinerated.
It is no small feat to produce an eraser that is not only PVC/plasticizer- free, but can also remove pencil marks efficiently. The company's R&D group spent 2 to 3 years of testing and experimenting with Taiwanese materials and finally found the correct formula and temperature to produce two types of, easy-to-use, PVC-free erasers, one of which is white and the other black. The black eraser is manufactured with natural bamboo charcoal powder from Nantou and is designed to crumble when removing pencil marks, making them safer for people to use and easier to clean up. FLOMO's R&D pays great attention to the hardness, gumminess, ratio and erasing efficacy. The company is consistently working to improve the quality of its products. FLOMO's erasers have passed the ASTM4236 and EN71 regulations and are the company's top products. FLOMO produces 15 million erasers a year, generating NT$180 million in annual revenue.
Although FLOMO continues to increase its business in a variety of countries, it is also trying to promote itself domestically. The company has also established the FLOMO stationary Museum, where visitors learn why PVC and plasticizer erasers are harmful for people's health and the environment. In addition, FLOMO actively promotes PVC-free erasers, such as its 2009 donation of PVC-free erasers to 1st to 3rd graders throughout Taiwan. This year, the company made more donations of PVC-free erasers to schools, institutions and organizations. FLOMO hopes the people of Taiwan will continue adopt environmentally friendly, PVC-free erasers.
| FLOMO stationary Museum Tel: 07-699-1241