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Kaohsiung T-shirts Present a Flourishing Appearance/ 穿出高雄的STYLE 高雄城市運動T恤 呈現繽紛樣貌

Kaohsiung T-shirts Present a Flourishing Appearance
By Jessica Lin Photos by Jung-Hui Pao

  Many tourists like to take home a T-shirt with a printed design on it that symbolizes a particular city, when they travel to famous cities in the world. They do it on the one hand, in order to gain a souvenir, and on the other, to keep a beautiful memory of that city for a lifetime.

  What is your impression of Kaohsiung? In order to create commodities that represent and express the characteristics, folk customs, and the cultural values of Kaohsiung City, Kaohsiung City Government held a special 'T-shirt Design Contest' last June. The idea behind this activity was to use their imagination to create a city feature which would attract public attention. After about a month, there were 334 people taking part in this contest, making 447 designs in total.

  The Information Office of Kaohsiung City Government was responsible for holding this 'T-shirt Design Contest'. After the deadline on 20th June, an initial judgment was held on 30th June. More than 400 pieces of work were on display in the conference room of the Information Office, where the judging on display took place. Finally, 12 works were selected. After much discussion to consider the possibilities and feasibilities of making these works into goods, 10 designs were chosen (a top-three plus seven fine art works).

  Shuo-Ting Wei from Tai-chung County won the first prize - 100, 000 NTD. His work, named 'Kaohsiung - The City We Love', generally won positive comments from the judges. It is a work based on the theme of the Formosan Rock-monkey of Chai Mountain, it is lively and suitable for all ages, and, moreover, it is possible to develop in into a design for other side commodities, which is another reason why it won first prize. 
 
高雄城市運動T恤 呈現繽紛樣貌-照片  Other chosen works included designs that were able to attract young people, such as the design by the runner up, Ming-Yu Lai who used the word 'TAKAU' to give a humorous presentation. Hsing-Chin He won third place with her work entitled 'Discover Kaohsiung', which featured the Tuntex Sky Tower. Moreover, other fine works also displayed special features, such as Yi-Ting Lu's 'Kaohsiung Steel King-Kong' that integrated cartoon characters which are familiar to everyone as well as and the 85-Floor skyscraper; the design of 'Kaohsiung City Movement' by Tsung-Chieh Li was the map of Kaohsiung City, making it easy to find your way around wherever you are going. 'The Look of the Bay' by Chih- Hua Cheng, used clear lines to express the culture by the Chi-jin beach.
 
  Out of the ten chosen candidates, there were eight who were school children, undergraduate and postgraduate. This shows that many of these works reflect the creative ideas and images of Kaohsiung City from a young person's point of view. According to the Information Office, the awarded works will be published, sold and promoted through manufacturers. This means that in the near future, tourists who come to Kaohsiung will also be able to buy T-shirts that feature the city, in the shops.

穿出高雄的STYLE 高雄城市運動T恤 呈現繽紛樣貌
文/林昀熹 攝影/鮑忠暉

  許多觀光客到一些世界知名城市遊玩的時候,都喜歡帶一件印有象徵該城市圖案的T恤回來,一方面作為旅行的紀念,一方面也把在那個城市中的美好記憶延伸到未來的生活中。

  對於高雄,您的印象和感受是什麼呢?為了創造城市商品,適切傳達高雄城市特色、風俗民情及文化價值,高雄市政府特別於今年6月間舉辦「高雄城市運動T恤圖案設計徵件」,希望透過這個活動邀請大家為高雄市進行創意發想,希望能吸引大眾視覺焦點,進而創造城市特色。經過近一個月公開徵件結果,網羅了全國各縣市設計好手角逐,共有334人、447件作品參賽。

  「高雄城市運動T恤圖案設計徵件」活動是由市府新聞處承辦,作品於6月20日截止收件後,緊接著於6月30日公開舉行評審會議,4百多件參選作品全數在新聞處會議室評審現場展示出來,經過評審投票決議,為求審慎,主辦單位遴聘7位專家組成評審團,全天候、馬拉松式進行評審,經過三輪淘汰之後,選出12幅作品,同時考量日後作成商品的可行性及預期效益,在激烈的討論及投票後,終於選出最終10幅(前3名與7名佳作)獲選作品。

  第一名由台中縣魏碩廷的「Kaohsiung- The City We Love」抱走,獨得新台幣10萬元獎金。這份作品獲得評審普遍好評,以中外人士都印象深刻的柴山獼猴為主題,生動活潑、老少咸宜,未來更可能做為發展其他週邊商品的圖案,因而獲得第一名。

  其他入選作品,評審均認為圖案設計能夠吸引年輕人,像是第二名賴明榆以「TAKAU打狗」之字義所作的詼諧表現,第三名何幸枝「發現亮眼高雄」,繽紛多彩地將八五大樓擬人化。而其他佳作也都各有特色,像是呂益廷的「高雄鐵金鋼」,將大家熟知的卡通角色與八五大樓作趣味化的連結,而李宗杰的「高雄城市運動」則乾脆把高雄市地圖穿上身,不論要到哪個景點都方便;而鄭智華的「灣岸風情」,則以清新的線條勾勒出旗津海邊的人文風情。

  入選的10位作者中,有8位是在學或甫於大學或研究所畢業的學生,顯示作品反應了年輕人對高雄的城市意象及創意發想。市府新聞處表示,得獎作品將公開徵求廠商承製及推廣販售,相信不久的將來,到高雄一遊的訪客也能在商店中買到屬於高雄特色的城市T恤了。