"Kaohsiung Mobile Exhibition Hall" Traveling from Campus to Campus 高雄走出去 高雄行動館巡迴各大學
Kaohsiung residents are getting more and more excited about the upcoming World Games when seeing billboards of "The World Games 2009-Kaohsiung" around all corners. At the turning of the year, the Information Office of Kaohsiung City Government introduces "Kaohsiung Mobile Exhibition Hall" project to acquaint college students with Kaohsiung's vigor and energy.
The "Dream Boxes" Attracts Young People's Eyes
The city government takes active measures to increase Kaohsiung's visibility, including the "Kaohsiung Mobile Exhibition Hall" project. It reaches out to colleges and universities in the island with the goal of helping young people better understand Kaohsiung. The city government also cooperates with various Kaohsiung alumni associations and university clubs in organizing series of events and activities in which Mayor Hsieh shared his Kaohsiung life with students.
The "Kaohsiung Mobile Exhibition Hall" project not only impresses the younger generation with Kaohsiung but also prepares them to welcome the huge athletic event, the 2009 World Games in Kaohsiung. This project represents the city government's efforts and long-term vision to encourage the student's recognition and contributions, since it is key to realize the dream that the city government is embracing with passion.
Promotion of Kaohsiung, Aimed at the Younger Generation
In order to arouse the younger generation's enthusiastic response, the Information Office innovatively turned two container cars into a "Mobile Exhibition Hall." They are like two "dream boxes," where the public could find Kaohsiung's vision and vitality.
The "dream boxes" include an open stage and an exhibition room, which display Kaohsiung City's characteristics. People would be surprised by Kaohsiung's vigor and creativity while viewing the exhibitions of "Ocean Capital of Art," "Friendly City," and "Vital Kaohsiung."
More than 80% of people have shown supports for the "Kaohsiung Mobile Exhibition Hall" project, which has already traveled to National Cheng Kung University, Tunghai University, National Chenchi University, Yuan Ze University and Tsing Hua University, and will go to its last stop at the end of December. This traveling exhibition is designed to convey a message to the younger generation that Kaohsiung is a very unique city. By doing so, the city government also wants to make students studying in other cities proud to say "I'm from Kaohsiung!"
當「2009，世運在高雄」的看板在高雄市各個角落出現時，高雄人的心隨著斗大的標語沸騰，高雄市政府新聞處在2004、2005年交替之際，以更積極的行動，推出「高雄行動館」，將高雄人充滿活力的景象，傳達至各大學校園與年青學子分享！
推銷高雄 向陽光世代招手
這次高雄市政府主動出擊，希望藉此增加高雄市的「城市能見度」，為了讓更多台灣的年輕人認識「高雄」，今年高雄市的行銷主軸也蔓延到台灣的大學裏了，市府以「高雄行動館」的作法，結合大學內的高雄校友會、高雄社團，「高雄週」或「高雄日」，將行動館拉進校園，辦理各項系列活動，謝市長並親臨講演，分享近年的高雄經驗！
除了建立起年輕人對高雄市留下深刻的印象，也希望透過這個夢想行動車，邀請所有高雄子弟們，一齊來迎接「2009世運在高雄」的體壇盛事。因為擁抱夢想固然動人，但要築夢需要更多年輕人的努力與認同，因此，高雄市政府以長遠的眼光開始向新世代招手，開始走進校園，邀請這群「陽光世代」，一起來努力！
夢想寶盒 吸引年輕人目光
為了吸引新世代熱烈迴響，新聞處利用巧思與創意，把貨櫃變成兩個海洋城市的「夢想寶盒」，只要人們一打開這個寶盒，就可以看見充滿夢想、活力的城市─高雄。
這個夢想寶盒，打破過去貨櫃生冷、運輸箱子的命運，以開放舞台空間以及靜態展示館的表現方式，在一靜一動之間，娓娓呈現出高雄市動人的一面。只要人們打開裏面的「藝術港都」、「友善城市」、「活力高雄」三道門，就會驚豔於高雄，這個充滿創意與活力的城市。
「高雄行動館」正帶著80%以上市民的認同，巡迴至成功大學、東海大學、政治大學、元智大學以及清華大學，活動於十二月底結束，隨著行動館的巡迴，「高雄」正式向新世代表達「高雄only one」的特色，也希望高雄出外的學子，都願意以驕傲的口吻向同儕說出「我是高雄人呢！」